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TransPromo - The ultimate in customer touch-point communications
PrintSoft's TransPromo solutions offer a unique opportunity for marketers to attract consumer attention through the efficient combination of transaction information and marketing messages
The concept of TransPromo marketing has been around for many years now, with PrintSoft among the first to provide transactional bill and statement solutions to the global service bureau and transactional print market. PrintSoft has evolved with technological advances over the years, where TransPromo solutions are now being able to utilize high quality colour printing applications.
The ability to leverage this with the placement of targeted marketing messages on statements provides a revenue generating and cost saving platform for corporate businesses.
Enhancing transactional documents
95% of consumers open and read their mailed bills and statements, where a further average of two to three minutes is spent reviewing these statements. With such a large degree of time spent on this communication medium, a PrintSoft TransPromo solution offers the opportunity to access the power of targeted and relevant marketing communications.
The combination of transactional information with promotional or other types of marketing messaging on the same document is a solution called TransPromotional Communications or "TransPromo". When constructed correctly, these types of documents form the basis of specific targeted communications to build loyalty and trust among a company's customer base.
Benefits such as cross-selling, education, brand reinforcement, client retention and client activation outcomes are also achievable through a TransPromo solution.
Streamlined cost structures
The advantages of being able to reduce costs on traditional existing direct mail activities are huge, where there no longer exists the need to print and insert marketing messages within other mail pieces. A PrintSoft TransPromo solution prints the targeted marketing messages directly onto each individual transaction document, ready for delivery.
Industry Applications
Selected tools serve to enhance standard transaction documents with customized marketing communications, where insurance companies are thus able to take full advantage of their existing mail volumes.
PrintSoft can transform standard financial document templates into successful marketing tools, with white space management and conditional logic allowing statements to be personalized and targeted to individual customers.
Through the use of TransPromo solutions, bureaus can also incorporate targeted marketing messages into their correspondence processes, where statements, invoices and other transactional documents can be enhanced with variable messages or images.
With messages able to be customized depending on existing plans, usage, location, industry or dwelling type, PrintSoft provides telecommunications companies with tools to focus on each of their individual customers.
Adding Value
PrintSoft's TransPromo solution increases revenue with targeted cross-selling of relevant products and services, with additional benefits from;
- Cash flow improvement by focusing on key targeted account data
- Reductions in print, postage and call centre costs
- Increasing existing client retention numbers
- Reactivating dormant client relationships
- Driving faster buying decisions and new revenue opportunities
- Building greater loyalty and trust
The hype that is TransPromo
Applying a TransPromo solution
For a TransPromo solution to completely cater to your document requirements, serious consideration will be given to the design of the transactional document including the use of available data and its relevance to the offer/s that are provided to each segmented group or demographic.
PrintSoft software tools can generate documents to include variable text, pictures, graphics, barcodes and merge data. Using conditional logic, dynamic documents are created where the entire layout varies with the input, producing documents designed for each individual recipient, rather than a one-size-fits-all document.
Proven Success
PrintSoft has recently implemented successful TransPromo solutions for companies, including:
Poligrafico Roggero & Tortia
A well-established, Italian printing firm utilised PReS in a TransPromo solution, where it helped to personalise and automate document interpretation and creation.
Poligrafico Roggero & Tortia Case Study
Selecta Italy
Leading print service provider utilised PReS in a TransPromo solution, leading to personalised, full-colour customer printing.
Selecta Italy Case Study
More information
Sign up to understand more on TransPromo at Australia Post and how it can help your business, register at http://www.transpromo.com.au/login/
For more information: info@printsoft.com
